Today’s Rules of Marketing and Public Relations

Marketing and public relations (PR) are becoming one. The customer has caused the merger of these two entities with demand for content.

In today’s business world the rules of marketing and PR have been impacted by the Internet. Marketing is no longer a shotgun approach where TV and printed advertising ruled. Businesses can no longer afford to blast their advertising dollars at the general population and hope for the best. Instead today’s approach is that of a target rifle, where businesses target their dollars at a particular niche. Here are some of the new rules to marketing and public relations:

Marketing is more than advertising and PR is more than just a mainstream media audience.

You are what you publish. People want to have authenticity not spin. They want participation, not propaganda.

Marketing is no longer about one-way interruption. It is about giving the customer content at the precise moment he/she needs it.

Marketing to the general population has shifted to a strategy of reaching the many numbers of niche audiences by way of the Internet.

Public relations are no longer showing your company to the general population by way of TV. It is about your customers seeing your company on the Internet.

Marketing is no longer about the advertising agency winning awards. It is about your business winning customers.

The Internet has made public relations about the public,not just about the media.

Today customers are driven into the purchasing process with online content.

Customers have dictated that businesses communicate directly with them by way of blogs, online video, e-books, news releases, and other forms of online content.

The Internet has blurred the lines between marketing and public relations.

In the offline world, marketing and PR are separate departments. This however, is not the case in the online world. Marketing and public relations are becoming one. The customer has caused the merger of these two entities with demand for content.